The buses were part of a batch of vehicles that were purchased using money from a successful Rural Bus Challenge bid to the Department for Transport in 2001. As part of the County Council's strategy to improve public transport a network of low floor bus services were introduced under the brand name of easyLink. To compliment these services a number of feeder services are also being introduced using the brand name of flexi-Link. The flexi-Link routes were all operated by a fleet of 15-seat Rohill Harrier bodied Renault Master vehicles. First Midland Red have operated two of the same type of vehicle which are also owned by Worcestershire County Council. After trading in a period of administration Rohill finally closed in October 2005 and all production of their various accessible minibuses mainly based on the Renault Master chassis ended. As part of 26th February 2006 bus service changes the 953 was withdrawn and the two Rohill vehicles were returned to the county council.