Redditch Dial and Ride which is operated by Redditch Borough Council and have been providing a door to door service for those in Redditch who find it difficult to use conventional public transport for well over 20 years. This service operates on community bus permits and uses a number of tail lift minibuses to provide the service. The service is managed from the Redditch Shop mobility service which is based on the ground floor of the Car Park 3 in the town centre. The vehicles are garaged at the Council’s Cross Gate depot on the Park Farm Industrial Estate. The Shop Mobility service provides wheelchairs and motor scoters for shoppers to use whilst at the Kingfisher Shopping Centre and was the first of its kind in the Country. In September 2014 the Dial a Ride service further expanded its operation by taking over two bus routes the 53 to Plymouth Road and the 65 to Abbeydale and for this service it acquired an Optare Alero. The Alero is the the Optare Solo’s little sister and was designed to operate on routes too large for the Solo type vehicle. This was not the first bus route to be operated by the Dial a Ride service having run a service 52 from Webheath to Abbey Stadium which was withdrawn in September due to poor usage.